50% savings and 3x output: how Poupina transformed their Instagram

Challenge:
Poupina, a French brand that offers natural products to care for babies’ skin, decided to refresh their Instagram presence. They wanted to build trust with clear product shots in playful, child-friendly settings.

But as a small company, they didn’t have the budget for endless photoshoots.

Solution:
The Poupina team created an entire archive of Instagram images with Omi’s Virtual Photo Studio. The tool allowed them to expand the creative possibilities of their product images, achieve a professional finish, and stay within budget — all at the same time.

"The app's playful nature inspires us to be extremely creative."
—Mathilde Broc, Assistant Product Manager @ Laboratories Poupina

Results:

• 50% savings per year compared to traditional studio and lifestyle shoots

• 100% of new product visuals on Instagram are now created using Omi

• 1 visual = 3+ placements: every image is resized as an Instagram story, feed post, and newsletter header

• Creative freedom: Omi’s library of props and backgrounds has inspired new life into the team’s Instagram strategy, helping Poupina build a vibrant world around their products 

"100% of the product visuals we release are created with Omi. Without Omi, we wouldn't even splurge on product photoshoots."
—Mathilde Broc, Assistant Product Manager @ Laboratories Poupina